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← E-commerce guide

Forms in Shopware – what they are and how they support e-commerce communication

Forms in Shopware is a built-in functionality that allows you to create and manage contact forms and dedicated forms for online store customers. With it, e-commerce owners can easily collect user data, handle inquiries, generate sales leads, or build post-sales support processes.

Forms in Shopware are flexible and can be adapted to various scenarios – from simple contact forms, through B2B quote requests, to comprehensive service reports or newsletter sign-ups.

The most important features of Forms in Shopware:

  • Ability to add custom form fields (e.g., name, email, phone, attachments),
  • Support for multiple field types (checkboxes, text fields, dropdowns),
  • Integration with the email notification system (automatic sending of inquiries to customer service),
  • Assignment of forms to specific CMS pages or landing pages,
  • Integration with marketing tools and CRM via API.

Forms in B2C and B2B

  • In B2C, forms primarily serve as a contact and customer support tool – for example, complaint forms, newsletter subscriptions, contest entries, or requests for reviews.
  • In B2B, Forms in Shopware become a key element of consultative sales processes – for example, quote requests, submissions to wholesale sales departments, inquiries about individual pricing, or custom product configurations.

Benefits of Forms in Shopware:

  • better communication with customers through simple contact channels,
  • automation of support processes – each inquiry goes to the right department,
  • lead generation – for example, through quote request forms,
  • integration with marketing automation – ability to link forms with email sequences, newsletters, or retargeting campaigns,
  • personalization – forms can be assigned to customer groups, languages, and regional store versions (cross-border e-commerce).

CREHLER and form implementation in Shopware

CREHLER implements forms in Shopware to be fully aligned with business processes. In practice, this means:

  • Design of dedicated B2B and B2C forms,
  • Integration of inquiries with CRM (e.g., Salesforce, HubSpot) and helpdesk systems,
  • Implementation of forms as elements of CMS pages in Page Builder,
  • Optimization of UX and form design in accordance with the customer's visual identity,
  • Testing for proper functionality (data validation, security, GDPR).

In summary, Forms in Shopware is a flexible tool that supports both customer service and sales processes in B2B and B2C. Implemented by CREHLER, they become an effective communication channel, a source of leads, and an integral part of e-commerce strategy.