When will AI take over the role of your sales rep?
Artificial intelligence no longer just supports sales reps — it's starting to replace them. B2B companies are increasingly relying on automation, product configurators, and self-service models that let them sell faster, cheaper, and more effectively.
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Why do we needartificial intelligence?
That's true – until recently, these arguments made sense. Today, though, customers make decisions faster than sales reps can react to them. Implementing AI doesn't take away their contact with the company — it simply removes the friction in the sales process that used to cost time, energy, and money.
Sales are changing —it's time to change your mindset
In the webinar, we'll show how B2B companies actually use AI to support sales: from predicting customer needs, through generating quotes, to automatic product recommendations. It's not about replacing people — it's about building a team where humans and technology work together.
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Systems architect with over 10 years of experience designing and scaling complex e-commerce platforms. At CREHLER, he is responsible for the technology layer of Shopware implementations, integrations with ERP and PIM systems, and building headless architecture.
Expert in digital transformation and e-commerce project management. For over a decade, he has helped B2B and D2C companies connect business strategy with technology. At CREHLER, he oversees implementation delivery, operational processes, and the development of the teams behind the largest Shopware projects in Poland and Germany.
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