Webinar Online · 18.11.2025
◇ Date 18.11.2025 · 14:00

When will AI take over the role of your sales rep?

Artificial intelligence no longer just supports sales reps — it's starting to replace them. B2B companies are increasingly relying on automation, product configurators, and self-service models that let them sell faster, cheaper, and more effectively.

Automation Product configurators Self-service
When will AI take over the role of your sales rep?

We keep hearing

Why do we needartificial intelligence?

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"We already have procedures, training, and awareness campaigns."
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"B2B customers prefer human contact anyway."
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"AI doesn't know our products; it can't replace a technical advisor."

That's true – until recently, these arguments made sense. Today, though, customers make decisions faster than sales reps can react to them. Implementing AI doesn't take away their contact with the company — it simply removes the friction in the sales process that used to cost time, energy, and money.

Sales are changing —it's time to change your mindset

In the webinar, we'll show how B2B companies actually use AI to support sales: from predicting customer needs, through generating quotes, to automatic product recommendations. It's not about replacing people — it's about building a team where humans and technology work together.

Join the webinar

Program

Programof the webinar

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The evolution of the B2B buying process – from Excel to AI solutions
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From the sales process to needs prediction – how AI is changing the logic of customer contact
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The new role of the sales rep in the age of automation – working with the system, not competing against it
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Shopware's capabilities in practice – AI tools, integrations, and implementation scenarios

Benefits

What will you gainby attending?

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You'll understand how AI actually supports B2B sales instead of complicating it
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You'll learn which processes are worth automating first
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You'll see concrete examples of companies already implementing agentic commerce today
/D
You'll get practical tips on how to prepare your organization for this change
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You manage sales or marketing at a B2B company
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You're planning to modernize your e-commerce platform or CRM
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You want to make better use of data and automation in the sales process
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You're wondering how to scale sales without growing your sales department

Audience

Who isthis webinar for?

This webinar is for you if:

Materials

What will you receiveafter the webinar?

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Access to the presentation from the session
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The checklist "5 Steps to Implementing AI in B2B Sales"
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The chance for a free consultation with the CREHLER team

Speakers

Meetthe speakers

Systems architect with over 10 years of experience designing and scaling complex e-commerce platforms. At CREHLER, he is responsible for the technology layer of Shopware implementations, integrations with ERP and PIM systems, and building headless architecture.
Mateusz FlasińskiMateusz FlasińskiChief Enterprise Architect
Expert in digital transformation and e-commerce project management. For over a decade, he has helped B2B and D2C companies connect business strategy with technology. At CREHLER, he oversees implementation delivery, operational processes, and the development of the teams behind the largest Shopware projects in Poland and Germany.
Marcin MoskaMarcin MoskaChief Operating Officer

FAQ

Frequently askedquestions

/01
Is the webinar free?Yes, participation is completely free. Register for the event so you don't miss it!
/02
Will I receive materials after the event?Yes, all participants will receive the presentation and the free checklist "5 Steps to Implementing AI in B2B Sales."
/03
Do I need a Shopware store to take part?No, the webinar is open to everyone interested in using AI in B2B sales – regardless of platform.

Event details

Everythingyou need to know

/A
Date18.11.2025, 14:00
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Duration60 minutes
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PlatformOnline
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