What the project changes
Easier searching and choosing parts
The platform presents a wide and varied range clearly. A key goal of the project was to help customers find the right products and compare their most important features.
A more consistent flow of information
Connecting the sales platform with EXPARTO’s back-office systems makes it easier to exchange information and present the offer consistently. The project lets e-commerce grow without duplicated work or separate, inconsistent processes.
Multi-warehouse sales
EXPARTO uses its own warehouses and works with a third-party logistics operator. The e-commerce solution is built around this model to support order handling and show product availability.
A foundation for B2B sales
The new platform is the foundation for further digitalising relationships with business customers and handling wholesale purchases. B2B features are rolled out in stages, following the needs of the company and its customers.
How we worked
The project called for looking beyond the look of the shop. CREHLER and EXPARTO worked on fitting the platform to the product range, the sales model and the existing systems. The move to Shopware 6 is part of a long-term modernisation of e-commerce, focused on flexibility and room for further growth.
Results
- A modern B2C platform – a new sales environment that gives customers easier access to a wide range and product information.
- An integrated technology ecosystem – smoother data exchange between systems and less manual data handling.
- Multi-warehouse fulfilment – order handling that reflects the use of in-house and external warehouses.
- An advanced B2B environment – extensive work on digitalising cooperation with business customers, including individual trade terms, self-service features and streamlined purchasing.
