A New Model for Building e-commerce
See how Shopware, a modern frontend, and AI-first development can shorten the path from idea to working platform. Project Puszcza shows that e-commerce can be built faster, smarter, and with greater control over the architecture.
/02 — Starting Point
E-commerce needsof a better way of working.
Many companies still think of implementing an e-commerce platform as a large, heavy, and risky project that requires many months of preparation, extensive customization, and building almost everything from scratch.
The problem is that the market moves faster today than traditional implementation models. Companies want to test new sales channels, validate ideas, launch MVPs, grow B2B and B2C sales, integrate systems, and use AI without having to rebuild the entire ecosystem for every change.
That's exactly why we created "Project Puszcza" – a concept showing how modern e-commerce can be built faster, smarter, and with greater control over the architecture.
/03 — Approach
Project Puszcza combines Shopware,frontend and AI in practice
In our talk, we showed how e-commerce can be built in a more structured and predictable way. It's not only about using artificial intelligence to generate code or content. It's about changing the entire way we work on a sales platform.
At the center of this approach is Shopware as a flexible, API-first commerce platform, a modern frontend, standardization of key implementation elements, and AI supporting analysis, design, development, and optimization.
The result? A faster path from concept to working solution, fewer arbitrary technology decisions, and greater control over how the platform can evolve in the future.
/04 — From the Talk
What you'll learnfrom the talk?
/05 — Outcomes
What you'll gainafter watching the material?
You'll better understand how to approach an e-commerce implementation without repeating patterns that extend the project, raise costs, and make further platform development harder.
You'll learn why architecture matters more today than the number of features at launch, how to design a platform ready for the next stages of growth, and where AI can genuinely speed up the technology team's work.
/06 — Who It's For
Who shouldwatch this recording?
/07 — Speakers
The people whogave the talk
Mateusz Flasiński
Chief Enterprise Architect
Systems architect with more than 10 years of experience designing and scaling complex e-commerce platforms. At CREHLER, he is responsible for the technology layer of Shopware implementations, integrations with ERP and PIM systems, and building headless architecture.
Marcin Moska
Chief Operating Officer
Expert in digital transformation and e-commerce project management. For more than a decade, he has helped B2B and D2C companies align business strategy with technology. At CREHLER, he oversees the delivery of implementations, operational processes, and the development of the teams behind the largest Shopware projects in Poland and Germany.
/08 — FAQ
Frequentlyasked questions
/01What exactly is Project Puszcza?
Project Puszcza is a concept demonstrating a new model for building e-commerce – based on Shopware, standardization, a modern frontend, and the use of AI in the design and development process.
/02Does Project Puszcza apply only to Shopware?
The project was presented using Shopware as an example, but the approach it covers is relevant more broadly – for companies that want to build more flexible, scalable, and integration-ready sales platforms.
/03Can AI genuinely speed up e-commerce implementation?
Yes, but only when it operates within a well-designed process. AI can support analysis, design, development, testing, and optimization, but it doesn't replace good architecture or the team's experience.
/04Can CREHLER help us with a similar project?
Yes. CREHLER designs and implements e-commerce platforms based on Shopware, develops B2B and B2C solutions, integrates systems, and helps companies use AI in their technology and business processes.
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