/01 — UX / UI Design Design · Figma

Tool Figma

UX / UI Design.

We define the user experience when interacting with your e-commerce.

UX and UI are two key pillars of B2B and B2C e-commerce that determine the effectiveness and perception of your platform. Our approach combines in-depth analysis of user experience with precise, modern design, allowing us to achieve a balance between functionality and aesthetics.

UX UI Figma

/02 — UX & UI

Functionalityand aesthetics.

UX (User Experience) – our UX approach starts with analyzing user needs. We design intuitive purchasing journeys, test interactions, and optimize every element to ensure user satisfaction and ease of use across the platform.

UI (User Interface) – within UI, we focus on high visual quality and design consistency. Using Figma, we create attractive and modern interfaces that combine functionality with clean design, ensuring a positive first impression and comfortable use of the platform.

Trust experience – at CREHLER, we create intuitive and visually refined interfaces that increase conversion rates and enhance user experience. Discover how UX/UI can strengthen your e-commerce!

/03 — User research

We understandusers.

At the start of each project, we combine a variety of research methods to thoroughly understand the needs of platform users. The research we conduct enables a deep understanding of user needs and motivations, which translates into our designers creating intuitive and personalized interfaces, as well as optimizing purchasing journeys. This is the foundation of effective UX/UI design.

/01

Individual in-depth interviews (IDI)An in-depth analysis of user motivations and behaviors.

/02

Audience segmentationAnalysis of purchasing tools used in B2B, B2B2C, and B2C models.

/03

Mental modelsIdentification of users’ ways of thinking and key touchpoints in the purchasing process.

/04

Creative techniquesRapid visualization of participants’ decision-making journeys.

/05

Usability testingValidation of interface intuitiveness through real user scenarios.

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Heuristic analysisAssessment of design compliance with UX/UI best practices and identification of potential barriers.

/04 — Design process

What the processlooks like.

At CREHLER, we offer several versions of the design process. Read on to learn what elements each of them includes.

Stage 1

AS IS audit

An expert usability audit combining Nielsen–Molich heuristics with cognitive walkthroughs (desktop and mobile), a market landscape analysis with an audit of four solutions, and a 3-hour results presentation with a Q&A session. The project is led from the start by a dedicated Project Manager.

Stage 2

IDI – In-depth user research

A research scenario mapping user activities, recruitment and compensation of respondents, in-depth IDI interviews, data analysis with recommendations, and a Customer Journey Map (CJM matrix) as the foundation for designing user–service relationships.

Stage 3

Solution design

Information architecture and flows structured according to best UX standards, technical input and developer guidelines in Figma, and wireframe design with the UX/UI designer participating in meetings discussing individual views.

Expert usability auditOur experts assess interface compliance with usability principles, combining Nielsen–Molich heuristics with hands-on experience. The audit includes cognitive walkthroughs to analyze process flow and adherence to UX best practices. The study covers both desktop and mobile versions of the service.

Market landscape analysisWe conduct an analysis with a simplified audit of four market solutions to identify best practices and potential risks for the client’s project. Based on this, we prepare a set of guidelines covering key areas, risks, and a list of proven design patterns.

Presentation and Q&A sessionA 3-hour meeting presenting the results, followed by a question-and-answer session. The project is managed from the very beginning by a dedicated Project Manager, who oversees delivery, coordinates all activities, and is responsible for overall communication with the client.

Research scenarioDevelopment of a research scenario that maps key user activities and their interactions with the system.

RecruitmentThe project team, with the client’s support, conducts participant recruitment and then handles compensation settlements with respondents.

In-depth IDI interviewsInterviews with representatives of target groups aimed at identifying needs, pain points, and trends in user behavior.

Data analysisAnalysis of the data collected during the research, along with the development of guidelines and recommendations for changes.

Customer Journey MapBased on the collected data, a CJM matrix will be created, defining the key elements of the service’s activities: processes, touchpoints, communication channels, tools, and KPIs. The matrix serves as the foundation for designing user–service relationships, enabling precise alignment of the interaction model with key moments of engagement.

Information architecture and flowsThe UX designer analyzes the information architecture provided by the client and restructures it according to best UX standards.

Technical input for FigmaPreparation of design guidelines and specifications for developers.

Wireframe designThe UX/UI designer participates in meetings discussing individual views.

/05 — Why it’s worth it

Why is it worth investingin UX/UI?

Higher conversion ratesAn intuitive interface shortens the purchasing process and increases the number of transactions.

Better customer retentionPositive experiences encourage users to return.

Optimization of purchasing journeysRemoving barriers in the buying process.

Adaptation to different devicesResponsive design improves usability on both mobile and desktop.

Standing out in the marketA unique design builds a competitive advantage.

Reduced support costsAn intuitive platform lowers the number of customer support inquiries.

/06 — Trust the experts

Get an intuitive andmodern store.

Well-designed UX/UI is not just about aesthetics, but above all about user comfort and higher conversion rates. Intuitive navigation, well-thought-out purchasing journeys, and attractive design encourage customers to buy more willingly and return to the store.