E-commerce B2B
Forge Front – the modern face of your Shopware store
Is the classic Shopware Storefront enough for today’s B2B e-commerce needs? CREHLER introduces Forge Front – a ready-to-use headless frontend built on Vue.js and Nuxt. Discover how to boost performance, increase conversion rates, and gain full integration flexibility.
B2B e-commerce implementation and customer loyalty
B2B customer loyalty doesn’t come from discounts or promotions. Its foundation lies in a convenient, fast, and predictable purchasing environment. In this article, we’ll explain why B2B e-commerce shouldn’t be just an add-on to sales, but the core of customer relationships – and how to implement it in a way that truly supports loyalty, repeat orders, and process efficiency.
Entering B2B? First make sure your system can carry the load
B2B is not “more products” – it’s a different operational scale. For many retailers, launching a B2B channel feels like the next logical step: more enquiries from companies, demand for wholesale orders, the promise of higher volumes. The catch is that B2B is not a larger version of B2C. It brings different user roles on […]
Increase turnover, reduce costs and regain control over sales
Modern B2B commerce is not just about relationships but also automation, personalization, and process integration. This article explains how a modern e-commerce platform can increase revenue, reduce operational costs, and relieve your team. Discover how Shopware and CREHLER help companies build an efficient, scalable B2B sales model.
How to Outpace the Competition in Online Business
B2B zmienia się szybciej niż kiedykolwiek. W erze cyfrowej własna platforma e-commerce to nie luksus, a konieczność, która pozwala szybciej obsługiwać klientów, skalować biznes i konkurować na rynku. W artykule wyjaśniamy, jakie funkcje powinna mieć nowoczesna platforma B2B oraz jak Shopware i CREHLER pomagają firmom przejść cyfrową transformację i wyprzedzić konkurencję.
Is it worth creating a digital transformation team?
Wondering if you need an internal digital transformation team or a better implementation partner? Find out when an in-house team helps and when it only delays the process – and how a trusted partner can speed up and improve your transformation.
How to Better Understand B2B Customer Needs Using E-Commerce Platform Data
In B2B e-commerce, success doesn’t rely solely on a wide product range or attractive prices. Increasingly important is how well you understand your customer-and how quickly you can respond to their needs. Sales platforms collect vast amounts of data that can assist in this process, yet in many companies, this data remains underutilized. In this article, we show you how to start analyzing data from search queries, shopping carts, order histories, and content interactions to better support customer purchasing decisions and increase sales without raising your marketing budget.
How to convince clients to use your B2B platform
Launching a B2B platform is not enough – your clients still need to want to use it. In this article, we explain why implementing a B2B platform is just the beginning of your sales transformation – and how your sales representative plays a key role in this process. Learn how to plan an effective client onboarding step by step, how to support customers in changing their purchasing habits, and how to boost platform adoption so that it truly drives sales performance.
B2B E-commerce Trends
What defines B2B e-commerce in 2025? And what will we be talking about in 2026? Discover CREHLER’s in-depth analysis on platformization, automation, integrations, subscriptions, and data-driven growth. If you want your e-commerce to be ready for what’s next – start here.