E-commerce B2B
How Shopware supports the growth of international sales
International sales in e-commerce are not only about translating the store and adding another currency. The more markets, languages, domains, payment methods, deliveries, taxes, marketplaces and local sales scenarios, the more the platform's architecture matters. In this article we show how Shopware supports the growth of cross-border e-commerce thanks to sales channels, support for multiple languages and currencies, local payment and delivery methods, sales rules, international SEO, API-first integrations and B2B functions that make it possible to combine central control with local flexibility.
Why B2B Companies Must Move to E-Commerce to Survive in the Market
B2B companies that still base their sales on emails, phone calls and manual order handling increasingly lose out not on the offer, but on the sheer convenience of working together. Business customers today expect fast access to prices, availability, documents, order history and self-service at a level that until recently was associated mainly with B2C. In this article we show why e-commerce in B2B is no longer an add-on to sales, but a condition for staying competitive, scaling processes and continuing to grow.
Transforming traditional companies into digital ones - how to get started
The digital transformation of a traditional company does not begin with choosing a platform, a page layout or a list of features. It begins with understanding how sales, customer service, data, the warehouse, documents and operational processes really work. In this article we show why launching e-commerce alone does not yet mean digital transformation, and how trading, manufacturing and distribution companies can wisely begin the change – from mapping processes, through organizing data and integrations, all the way to choosing a platform that will not block further growth.
EU Data Act and e-commerce - who really controls the data in your sales ecosystem?
The EU Data Act shows that data in e-commerce is no longer just a marketing asset. It is becoming the foundation of sales architecture, integrations, automation, B2B, AI and control over technology providers. In this article, we explain why companies should check who really controls the data in their sales ecosystem – before regulations, system migration or rising operational costs do it for them.
Get to know AXON - the application for sales representatives integrated with Shopware
Axon is a new CREHLER product created for B2B sales reps working with Shopware 6. In this article, we show how this PWA application works, why it does not replace the admin panel, and how it organizes the daily work of the sales team in the office, in the field, and in the warehouse.
B2B marketplaces in 2026 - build your own platform or join an existing marketplace?
Marketplaces are transforming B2B sales models. Companies face a key decision: build their own ecosystem or join an existing platform. In this article, we analyze the business implications of both approaches and how to align them with your strategy.
B2B checkout - how purchase process design impacts conversion and sales scaling
B2B checkout determines whether an e-commerce platform truly drives sales or only supports offline processes. In this article, we explain how purchase process design impacts conversion, automation and scalability.
Digital transformation in a trading company - from Excel to a scalable B2B platform
Many trading companies manage sales operations using spreadsheets for years. This article explains when this model becomes inefficient and how digital transformation and B2B platforms help companies build scalable sales environments.
Shopware for B2B – why is it worth choosing this platform?
B2B e-commerce requires more than standard B2C functionality. Individual price lists, company structures, approval workflows and ERP integrations are the foundation – not an extension. In this article, we explain why Shopware with B2B components supports scalable wholesale sales.