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← E-commerce guide

What is a Dashboard in Shopware and How Does It Support E-Commerce Management?

A dashboard in Shopware is a central administrative panel that provides a quick overview of key data about the online store's operations. It is the first page an administrator sees after logging into the system and is one of the most important tools for e-commerce managers' daily work. It enables monitoring of sales results, analysis of trends, and efficient management of store processes.

The Shopware 6 dashboard was designed to provide intuitive access to basic information. It includes, among others:

  • daily, weekly, and monthly sales,
  • number of orders and their value,
  • average order value (AOV),
  • best-selling products,
  • main sales channels (e.g., main shop, subshop, marketplace),
  • basic customer metrics – new, returning, active.

Implementing a dashboard in Shopware allows e-commerce teams to track data in real-time and make business decisions faster. It's not just statistics, but also a tool that supports data-driven commerce, an approach based on data analysis.

CREHLER implements the dashboard in Shopware to meet the individual needs of the company. In practice, this means:

  • extension of standard widgets with additional data relevant to the business,
  • integration of the dashboard with ERP, CRM and PIM to collect data in one place,
  • customization of B2B reports – e.g., monitoring of wholesale order values, contract statuses or deferred payments,
  • customization of the view for different user roles – different data for sales, logistics, and marketing.

The Shopware dashboard can also be connected with external analytics tools such as Google Analytics 4, Looker Studio, or Power BI. CREHLER creates such integrations so companies can use more detailed analytics and reports while maintaining convenient viewing of key metrics in the Shopware panel.

For companies conducting international sales (cross-border e-commerce), the dashboard is a tool for comparing results between markets, currencies, and languages. This enables quick response to changing trends and efficient management of marketing budgets and logistics.

In summary, the dashboard in Shopware is not just a statistics panel – it is an e-commerce command center. When implemented and configured by CREHLER, it becomes a strategic tool that supports sales management, B2B and B2C processes, and integration with the entire IT ecosystem.