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Custom Products plugin in Shopware - how to implement configurable products in e-commerce?

Custom Products (plugin) in Shopware is an official extension that allows offering customers configurable and personalized products. This enables sellers to enrich the standard range with the option of individual customization – from simple variant selections to complex configurators with price calculation. This plugin is particularly popular in industries where customization and product flexibility are key competitive advantages.

Custom Products plugin enables, among others:

  • adding selection fields (checkbox, dropdown list, radio button),
  • allowing customers to enter their own text (e.g., engraving, dedication),
  • file upload (e.g., graphics for printing),
  • selection of colors, materials, sizes, or technical parameters,
  • automatic price calculation based on selected options,
  • definition of conditions and limitations (e.g., mandatory fields, minimum quantities).

In practice, the Custom Products plugin allows implementing scenarios such as:

  • sale of personalized gifts (printed t-shirts, mugs with graphics),
  • furniture configurators (dimensions, colors, finishes),
  • technical products in B2B (e.g., cables, structural elements, custom-made components),
  • additional services for products (e.g., assembly, gift wrapping, certificates).

Thanks to Custom Products, customers gain more purchasing freedom, and the store increases its chances for premium sales and higher margins.

Implementation of the Custom Products plugin in Shopware 6 is done through the admin panel and is fully integrated with the cart, order, and checkout system. CREHLER adjusts the configuration of this module to the individual needs of the company – from simple settings (e.g., a few additional selection options) to advanced configurators with business logic and integration with ERP or PIM systems.

In the B2C model, the plugin increases the attractiveness of the offer and improves conversion because customers can order products fully tailored to their preferences.
In the B2B model, on the other hand, custom products become a tool supporting the handling of complex technical orders, where the business customer defines product parameters before online purchase.

CREHLER implementations include not only the installation of the plugin, but also its customization – for example, designing intuitive forms, preparing additional custom fields, integration with B2B price lists, and UX optimization to make the configuration simple and predictable.

In summary, Custom Products (plugin) in Shopware is a solution that opens new sales opportunities in e-commerce. It enables personalization, increases customer satisfaction, and builds competitive advantage. Implemented by CREHLER, it becomes an integral part of a scalable and flexible B2B and B2C platform.