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← E-commerce guide

Custom Fields in Shopware - How to Use Custom Fields in E-Commerce

Custom Fields in Shopware are a mechanism that enables you to add custom fields to various areas of the e-commerce platform. They allow you to extend the standard functionality of Shopware 6 with additional information that is relevant from a business perspective. Custom Fields enable you to create individual solutions without modifying the source code, which provides flexibility and operational speed.

Custom Fields can be applied to, among others:

  • Products – e.g., additional technical parameters, quality designations, certificates, operating instructions,
  • Customers – e.g., tax number, partner ID, contract data, account status,
  • Orders – e.g., project number, internal comment for logistics department, specific B2B designations,
  • Forms and CMS – e.g., contact fields, additional information about leads.

Implementations using custom fields allow you to adapt Shopware to very different business scenarios. In B2C sales, they are most commonly used to enrich product cards with additional content – e.g., cosmetics composition, size charts, ingredient information, or usage conditions. In B2B sales, custom fields have strategic importance because they support purchasing and administrative processes. An example can be a contract number, a wholesale customer ID, or internal warehouse codes that must be visible both in orders and in ERP integrations.

From a technical perspective, custom fields in Shopware can be grouped and assigned to various entities (products, categories, customers, orders). Administrators can create their own field groups and decide which areas these will be visible and editable in. This allows you to customize the platform without programming.

CREHLER implements custom fields in a way that is not only properly configured but also connected to other business processes. In practice, this means, e.g.:

  • Integration of custom fields with ERP, CRM, or PIM systems,
  • Automation of data flow (e.g., custom field → invoice → sales report),
  • Design of document templates that use custom fields,
  • Preparation of exports and reports based on custom fields.

Custom Fields are also very important in the context of SEO and user experience. With them, you can enrich product cards with additional information that not only helps customers make decisions but also increases the amount of content indexed by Google. CREHLER designs implementations so that custom fields are used to present valuable information that supports conversion and search engine visibility.

In summary, custom fields in Shopware are one of the most important tools for personalizing an e-commerce platform. When thoughtfully implemented and integrated with business processes, they enable you to create solutions perfectly tailored to a company's requirements – from simple B2C stores to complex B2B platforms.