How to Choose the Best CRM for E-Commerce

CREHLER
29-07-2025
5 min
Bez kategorii

How to choose a system that actually works with your online store?
 CRM in e-commerce: a necessity, not a luxury

In the era of mature e-commerce, a CRM (Customer Relationship Management) system is no longer just an add-on for the sales department. It becomes a foundation for scaling sales and building lasting customer relationships. A well-integrated CRM helps not only manage contacts, but also analyze purchase data, plan campaigns, automate communication, and significantly boost conversion in your online store.

In B2B sales, where purchasing decisions are often multi-stage and require long-term service, CRM becomes a mission-critical tool. It enables tracking interaction history, documenting negotiations, syncing data between sales and e-commerce teams, and effectively planning follow-ups.

What should a CRM integrated with e-commerce offer?

Not every CRM is suitable for e-commerce integration. When choosing a system, it’s crucial to look beyond features and focus on integration flexibility, prebuilt connectors, and the ability to manage transactional and behavioral data.

The ideal CRM for e-commerce should enable:

  • synchronization of customer, order, and cart data,
  • automation of campaigns based on user behavior,
  • segmentation based on e-commerce data,
  • two-way integration with ERP and the e-commerce platform,
  • personalized communication based on purchase activity.

Best CRMs for E-Commerce

Based on our implementations and research, here are a few CRM systems that work particularly well in the e-commerce environment – especially with Shopware:

  • HubSpot – A popular and highly flexible CRM with a powerful marketing automation module. Ideal for B2B companies looking to connect transactional data with lead nurturing. Integrates well with Shopware via API.
  • Salesforce – An enterprise-grade solution with enormous integration capabilities. Perfect for large B2B sales structures and complex data architecture. Requires proper budgeting and configuration.
  • Zoho CRM – A cost-effective and functional CRM for mid-sized companies. Offers ready-made integrations with popular e-commerce platforms and invoicing systems. Well-suited for hybrid B2B/B2C models.
  • Pipedrive – A simple yet powerful CRM for sales teams. Great for companies new to sales processes who want to connect their store to a sales pipeline. Integrates with Shopware via tools like Zapier.
  • GetResponse – Known primarily as an email marketing tool, the MAX version also offers CRM features. Supports advanced automation flows, contact management, and sync with e-commerce platforms. Works well in B2C and simpler B2B models with email as the main communication channel.
  • edrone – A CRM built specifically for e-commerce. Combines CRM, marketing automation, and a product recommendation engine. With native integration with platforms like Shopware and robust segmentation tools, edrone excels in D2C stores and models requiring frequent consumer communication.

How does Shopware work with CRMs?

Shopware, as a modern API-first e-commerce platform, is ideal for integration with external CRM systems. Using webhooks and real-time event handling, you can sync leads, orders, contact data, and customer activity directly with your CRM.

Shopware also supports integration with CDP (Customer Data Platforms), enabling even more advanced data management and omnichannel personalization.

CREHLER – CRM & E-Commerce Integration on Your Terms

At CREHLER, we don’t just implement online stores – we build cohesive customer relationship systems tailored to your business model and processes. We help you choose the right CRM, configure its integration with Shopware, ERP, and marketing automation tools, and most importantly – we make your data work for your sales goals.

Want your CRM to drive real sales instead of just storing contacts? Book a free consultation and let’s talk about CRM integration tailored to your business architecture.

CREHLER
29-07-2025