BASE IMPLEMENTATION Base.com · marketplace operations hub

◇ Marketplace growth Allegro · Amazon · eBay · eMAG

Scale your sales on marketplace.

Selling on marketplaces can quickly increase your reach, order volume, and brand recognition. It can just as quickly expose chaos in product data, stock levels, logistics, order handling, prices, and teamwork. That's why at CREHLER we look at Base.com more broadly than as an integration tool. We treat it as an operational hub for marketplace sales – one that should support business growth, not just move orders from one system to another.

We help companies use the potential of Base.com to scale marketplace sales, automate processes, enter new channels, organize data, and prepare the organization for a higher order volume without a proportional increase in operating costs.

At CREHLER, we don't limit ourselves to the technical connection of integrations. We help organize the entire multichannel sales process – from marketplace strategy, through operations automation, to integrations with ERP, warehouse, couriers, and e-commerce systems.

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Base.com Marketplace Automation Cross-border

1700 +

E-commerce integrations

Marketplaces, online stores, couriers, ERP, accounting, wholesalers, and fulfillment in one sales ecosystem.

See how to scale sales with Base →

1 panel

For managing multiple sales channels

Orders, listings, stock, prices, documents, and shipments can be organized within a single operational process.

Build a marketplace sales hub →

24 /7

Sales process automation

Base lets you automate repetitive actions: statuses, labels, documents, notifications, and order flow.

Automate order handling →

300

Courier and shipping integrations

Handling deliveries, labels, tracking numbers, and shipment statuses can run faster, more consistently, and with fewer errors.

Streamline your e-commerce logistics →

/03 — More than integration

It's more thanan integration.

For many companies, Base.com starts with a specific need: connecting a store with Allegro, Amazon, eBay, eMAG, EmpikPlace, Kaufland, Erli, Cdiscount, Worten, BOL, courier platforms, an accounting system, or an ERP. That's a good starting point, but from a sales-scaling perspective, simply connecting integrations is not enough.

The real value appears when Base.com becomes an organized hub for managing multichannel sales. In that model, orders, products, stock levels, prices, statuses, invoices, shipments, notifications, and team activities no longer live in disconnected systems, but are part of a single process.

At CREHLER, we help design this process so that Base.com supports your team's daily work, marketplace growth, cross-border expansion, and further e-commerce scaling.

It's not just about “connecting Base.” It's about making marketplace sales faster, more stable, and more predictable.

Learn how Base supports sales→

/04 — Who it's for

Grow sales withoutoperational chaos.

CREHLER's support in the area of Base.com and marketplace growth is aimed at companies that run or plan to run sales across multiple channels and want to avoid a situation where order growth also means growth in errors, manual work, and team strain.

It's a solution for companies that already sell on marketplaces but feel their current process isn't organized enough. For brands that want to enter new sales platforms but aren't sure whether their data, logistics, and systems are ready. For e-commerce businesses that use Base.com but take advantage of only part of its capabilities. For organizations that want to automate order handling, reduce manual work, and better control margin, stock levels, and customer service quality.

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/05 — When it's worth it

When is it worthimplementing Base?

Multichannel sales are a growth opportunity – but also a logistical challenge. The more orders and systems you manage, the more errors, delays, and manual work you face. Implementing BaseLinker is the solution for companies that want to automate sales operations and free up their team's time.

Find out if your business needs a Base implementation:

/01

You sell in an online store and want to enter marketplaces.

/02

You sell on several marketplaces, but order handling is becoming increasingly difficult.

/03

Your team manually rewrites data, changes statuses, creates labels, issues documents, or updates listings.

/04

You have trouble keeping stock levels, prices, or order statuses up to date.

/05

You're planning international expansion and want to check which marketplace channels make the most sense for your sales model.

/06

You need not only configuration, but also advice on how to organize the marketplace sales process.

/06 — Scope of support

Full support in scalingmarketplace sales.

CREHLER supports companies not only with the technical configuration of Base.com, but above all with designing a multichannel sales model. We combine a technological, operational, and e-commerce perspective so that Base.com genuinely relieves your team, speeds up order fulfillment, and supports sales growth.

Marketplace strategy and sales channel selection

We help determine which marketplaces have the greatest potential for your product range, margin, logistics, and operating model. We analyze whether it's worth growing sales on Allegro, Amazon, eBay, eMAG, EmpikPlace, Kaufland, Erli, Worten, BOL, Cdiscount, or other platforms available in the Base.com ecosystem. Not every marketplace will be a good fit for every business. That's why we don't start by connecting everything technically possible. First we check where sales make business sense, where the company is operationally ready, and which channels can bring real growth without eroding margin.

Build a process ready to grow→

StrategyChannel selection

Audit of current sales processes

We analyze how online sales work in your company today: where orders come from, where product data is created, how prices and stock levels are updated, and how returns, documents, shipments, and customer communication are handled. Based on this, we point out the areas worth organizing before further scaling. This way Base.com doesn't become just another tool “glued” onto the process, but part of a well-designed sales ecosystem.

Let's design your sales process→

AuditProcesses

Designing a multichannel sales architecture

We help determine which systems should be the source of truth for products, stock, prices, orders, invoices, customers, and statuses. We design data flows between Base.com, your online store, ERP, WMS, PIM, accounting system, courier companies, fulfillment, and marketplaces. A well-designed architecture reduces the risk of data duplication, incorrect stock levels, inconsistent prices, order fulfillment delays, and unclear responsibility between systems.

Scale sales with Base→

ArchitectureData flows

Configuring Base for a real sales model

We configure Base.com according to the company's business processes, not a random set of settings. We set up integrations, statuses, rules, warehouses, data sources, order flows, marketplace accounts, courier accounts, documents, notifications, and automations. We make sure the system is clear for the team and ready for further growth. Base.com should shorten operational work, not require daily workarounds and manual fixes to processes.

Organize multichannel sales→

ConfigurationIntegrations

Order handling automation

We design automated order-handling scenarios: status changes, document generation, shipment creation, label printing, sending notifications, passing on tracking numbers, and synchronizing information with the marketplace and store. This way the team can handle a higher order volume without a proportional increase in manual work. Automation is especially important when sales grow seasonally, the company enters new channels, or sells across several countries.

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AutomationOrders

Integrations with ERP, WMS, PIM, and your online store

We connect Base.com with the key systems used in e-commerce. This may include integration with an ERP, warehouse system, PIM, online store, accounting tools, wholesalers, fulfillment, couriers, SMS apps, and other solutions essential to sales operations. At CREHLER, we view integrations as part of the business architecture. That's why we care not only about the technical connection of systems, but also about data logic, process responsibility, synchronization, and the stability of data flows.

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ERPWMSPIM

Organizing product data

Marketplaces require high-quality product data. Wrong categories, incomplete parameters, inconsistent descriptions, poor images, outdated prices, or a lack of fit with a specific platform's requirements can block sales, lower listing visibility, and increase the number of errors. We help set up a listing management process so that product data is easier to publish, update, and scale across channels. We support mapping of categories, parameters, variants, listing templates, and publishing rules.

Take control of marketplace sales→

Product dataListings

Price automation and margin protection

Marketplace sales require control over prices, competitiveness, and margin. We help design a pricing workflow that accounts for data sources, price levels, promotions, logistics costs, marketplace commissions, currencies, differences between markets, and margin safety. If the company uses price automation, we support its logical implementation and configuration so that it doesn't lead to an accidental price war, loss of profitability, or chaos in the offering.

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PricesMargin

Cross-border and expansion into new markets

Base.com can support sales growth across many markets, but going cross-border requires more than translating listings. You have to account for sales channels, logistics, returns, customer service, currencies, documents, taxes, local marketplace requirements, and the readiness of the operations team. We help prepare the expansion process so that international sales are scalable and operationally sustainable.

Win new markets with Base→

Cross-borderExpansion

Team training and process documentation

Even the best-configured system won't work if the team doesn't understand the process. That's why we prepare instructions, documentation, status logic, and practical tips for the people responsible for handling orders, listings, shipments, returns, and communication. The goal is not just to launch Base.com, but to hand the company a process the team can operate and develop on its own.

Let's talk about marketplace→

TrainingDocumentation

Post-launch support and ongoing optimization

Marketplace sales change dynamically. New channels, new platform requirements, new integrations, promotions, sales seasons, logistics changes, and further team needs keep arriving. That's why we support companies after launch too. We analyze how processes run, develop automations, optimize data flows, roll out further integrations, and help prepare the organization for a larger sales scale.

Let's talk about your project→

SupportOptimization

E-commerce management hub

Gain control over your salesand logistics.

Build an effective management hub for your e-commerce!