E-commerce B2B

B2B companies that still rely on emails, phone calls, and manual order handling are increasingly losing out not because of their offer, but because of the convenience of working with them. Business buyers now expect fast access to pricing, availability, documents, order history, and self-service at a level that until recently was associated mainly with B2C. In this article, we explain why B2B e-commerce is no longer just an add-on to sales, but a prerequisite for staying competitive, scaling processes, and sustaining growth.

The digital transformation of a traditional company does not start with choosing a platform, website layout or list of features. It starts with understanding how sales, customer service, data, warehouse operations, documents and operational processes really work. In this article, we explain why launching e-commerce alone does not yet mean digital transformation and how trading, manufacturing and distribution companies can start the change wisely – from process mapping, data organization and integrations to choosing a platform that will not block further development.

The EU Data Act shows that data in e-commerce is no longer just a marketing asset. It is becoming the foundation of sales architecture, integrations, automation, B2B, AI and control over technology providers. In this article, we explain why companies should check who really controls the data in their sales ecosystem – before regulations, system migration or rising operational costs do it for them.

Axon is a new CREHLER product created for B2B sales reps working with Shopware 6. In this article, we show how this PWA application works, why it does not replace the admin panel, and how it organizes the daily work of the sales team in the office, in the field, and in the warehouse.

Marketplaces are transforming B2B sales models. Companies face a key decision: build their own ecosystem or join an existing platform. In this article, we analyze the business implications of both approaches and how to align them with your strategy.

B2B checkout determines whether an e-commerce platform truly drives sales or only supports offline processes. In this article, we explain how purchase process design impacts conversion, automation and scalability.

Many trading companies manage sales operations using spreadsheets for years. This article explains when this model becomes inefficient and how digital transformation and B2B platforms help companies build scalable sales environments.

B2B e-commerce requires more than standard B2C functionality. Individual price lists, company structures, approval workflows and ERP integrations are the foundation – not an extension. In this article, we explain why Shopware with B2B components supports scalable wholesale sales.

Implementing a new e-commerce platform in a B2B company is one of the most sensitive moments in organizational growth. Sales cannot stop, customers expect continuity, and teams must operate as usual – even while a major technology project runs in the background.
This article explains how to prepare a B2B company for a controlled and secure platform implementation, without turning the system change into operational chaos or a threat to revenue.

Changing a B2B e-commerce platform does not have to stop sales, but it requires an approach focused on risk control, data quality and integrations with ERP, PIM and WMS. In this article, we show how a CEO can prepare a company for implementing a new platform in a phased model, with parallel testing and a safe go-live, so the project does not turn into costly downtime.