Cross-border in B2B: which processes must work before you enter foreign markets
Jak przygotować firmę na cross-border B2B? Sprawdź procesy operacyjne, technologiczne i logistyczne, które muszą być wdrożone zanim zaczniesz sprzedawać za granicę.
How to implement omnichannel in B2B and maintain full control
Omnichannel in B2B is not just another sales channel — it is a complete operational architecture requiring consistent data, controlled logistics and real-time stock visibility. This article explains how to implement omnichannel step by step.
How a B2B e-commerce implementation works from a business perspective
Discover how a complete B2B e-commerce implementation works from a business perspective — from process audits to the first 90 days after launch. A practical, strategic guide for CEOs and decision-makers.
How to Optimize the B2B Buyer Journey to Increase Conversions
Optimizing the B2B buyer journey is not about design — it’s about strategy. Every click, interaction and data point shapes the buying decision. Learn how Shopware helps companies remove friction, automate key processes and turn complex purchasing paths into smooth, conversion-driving experiences.
Base for Wholesalers – A New Standard for B2B Sales
Base is no longer just for B2C. Together with Shopware, it becomes a complete solution for wholesalers and manufacturers—automating orders, syncing stock, personalising terms, and cutting lead times. Learn how to turn it into measurable growth.
How Not to Fall into the Trap of “Customs” Nobody Wants to Maintain
Customizations in B2B e-commerce can offer flexibility but also become costly traps. Learn how to avoid issues with non-standard solutions that are hard to maintain and develop. Discover practical tips for designing scalable and secure system modifications.
Forge Front – the modern face of your Shopware store
Is the classic Shopware Storefront enough for today’s B2B e-commerce needs? CREHLER introduces Forge Front – a ready-to-use headless frontend built on Vue.js and Nuxt. Discover how to boost performance, increase conversion rates, and gain full integration flexibility.
B2B e-commerce implementation and customer loyalty
B2B customer loyalty doesn’t come from discounts or promotions. Its foundation lies in a convenient, fast, and predictable purchasing environment. In this article, we’ll explain why B2B e-commerce shouldn’t be just an add-on to sales, but the core of customer relationships – and how to implement it in a way that truly supports loyalty, repeat orders, and process efficiency.
Entering B2B? First make sure your system can carry the load
B2B is not “more products” – it’s a different operational scale. For many retailers, launching a B2B channel feels like the next logical step: more enquiries from companies, demand for wholesale orders, the promise of higher volumes. The catch is that B2B is not a larger version of B2C. It brings different user roles on […]
Increase turnover, reduce costs and regain control over sales
Modern B2B commerce is not just about relationships but also automation, personalization, and process integration. This article explains how a modern e-commerce platform can increase revenue, reduce operational costs, and relieve your team. Discover how Shopware and CREHLER help companies build an efficient, scalable B2B sales model.

