Base for Wholesalers – A New Standard for B2B Sales
Until recently, BaseLinker was primarily associated with retail. Integrations with Allegro, Amazon, or B2C online stores were its hallmark. Today, however, more and more wholesalers are discovering the tool’s potential—especially those selling across multiple channels or managing hundreds of trading partners.
Base combined with Shopware can be a powerful B2B solution—automating processes, reducing errors, and cutting order lead times by up to half.
Order Automation – No More Manual Re-Typing
In wholesale operations with hundreds of daily orders from various sources, manual data processing is both inefficient and error-prone.
Base pulls orders automatically from every channel—your online store, marketplaces, email submissions, or CSV files—into one place, with customer data, prices, stock levels, and statuses updated in real time.
For B2B companies, this means:
- no duplicate orders,
- faster customer service,
- full inventory control,
- automated sync with ERP or warehouse systems.
Base + Shopware – A Tandem That Streamlines Wholesale
Shopware is a modern, flexible, and scalable e-commerce platform. Together with Base, it creates an environment perfectly suited to multi-channel B2B.
With this integration:
- product, stock, and price data stay consistent across channels,
- wholesale clients see individual prices and availability,
- orders from different sources appear in one dashboard,
- statuses, invoices, and documents update automatically.
Your warehouse runs like a well-orchestrated sales system—serving many partners in parallel, without chaos or delays.
Personalisation in B2B – Individual Terms & Discounts
In wholesale, Base manages not only orders but also partner relationships: dedicated price lists, credit limits, payment methods, and delivery terms.
Integrated with Shopware, this information is visible immediately after login. Customers see:
- their pricing,
- assigned products,
- available promotions,
- invoice and order history.
It saves service time and deepens loyalty—every partner feels the system was built for them.
Warehouse Management & ERP Sync
Logistics and precise stock control are critical in wholesale. Base integrates with ERP so stock updates, invoices, and outbound documents are automated.
When an item sells in one channel, availability updates everywhere—ensuring data consistency, preventing overselling, and keeping stock under control.
This optimises logistics end-to-end—from supplier sync and settlements to automatic document generation—bringing more transparency, speed, and reliability to daily operations.
Data & Reporting – Decisions Built on Facts
Base is also a source of business insight. Combined with Shopware, it enables analysis of orders, sales, product profitability, and channel performance—so B2B managers can:
- evaluate partner performance,
- analyse AOV,
- optimise pricing strategy.
The Future of Wholesale Is Automated
Manual processes are over. Growth requires automating order handling, stock updates, partner communication, and accounting workflows.
Base + Shopware make it possible quickly—without heavyweight enterprise systems.
At CREHLER, we guide companies through this journey end-to-end, from data-flow analysis to integration setup and outcome-driven optimisation.
Base & Shopware – New Opportunities for Modern Wholesalers
Base is no longer just for retail sellers. It’s a full-fledged solution for wholesalers, manufacturers, and distributors who need to connect multiple channels, automate operations, and shorten fulfilment times.
Combined with Shopware and CREHLER’s implementation expertise, Base becomes a powerful tool that boosts efficiency, eliminates errors, and enables faster growth—without technological bottlenecks.
If you operate across multiple channels or plan to scale B2B—let’s talk.
We’ll show you how Base and Shopware can transform your sales operations.
