Green e-commerce in B2B
Sustainable development in B2B e-commerce is no longer a trend but a strategic necessity. In this article, we explain how green commerce boosts competitiveness, which technological tools and KPIs help implement effective eco-friendly strategies, and how Shopware and CREHLER support this transformation. Learn how to build a future-proof business that combines growth with care for the planet.
How to Better Understand B2B Customer Needs Using E-Commerce Platform Data
In B2B e-commerce, success doesn’t rely solely on a wide product range or attractive prices. Increasingly important is how well you understand your customer-and how quickly you can respond to their needs. Sales platforms collect vast amounts of data that can assist in this process, yet in many companies, this data remains underutilized. In this article, we show you how to start analyzing data from search queries, shopping carts, order histories, and content interactions to better support customer purchasing decisions and increase sales without raising your marketing budget.
How to convince clients to use your B2B platform
Launching a B2B platform is not enough – your clients still need to want to use it.
In this article, we explain why implementing a B2B platform is just the beginning of your sales transformation – and how your sales representative plays a key role in this process. Learn how to plan an effective client onboarding step by step, how to support customers in changing their purchasing habits, and how to boost platform adoption so that it truly drives sales performance.
Technology that doesn’t support sales – how to quickly diagnose it
Technology should support sales – yet many companies use systems that effectively slow it down. In this article, we show how to recognize when tools are the problem and what to do so your team can finally focus on results instead of working around system errors.
Which e-commerce platform should you choose?
At first glance, it seems like a technical decision — in reality, it’s a strategic choice that impacts every aspect of your online business. With so many available options, it’s easy to get lost: every platform promises flexibility, scalability, and success just a click away. But which of these promises hold true? In this article, we take a closer look at the key players in the market. If you’re looking for a reliable guide to the world of e-commerce — you’re in the right place.
B2B E-commerce Trends
What defines B2B e-commerce in 2025? And what will we be talking about in 2026? Discover CREHLER’s in-depth analysis on platformization, automation, integrations, subscriptions, and data-driven growth.
If you want your e-commerce to be ready for what’s next – start here.
5 Features Every Modern B2B Store Should Have
Modern B2B commerce goes far beyond a sleek interface and ERP integration. To be truly effective, your online store must support real-world processes for both your customers and sales team. In this article, we explore 5 key features every B2B e-commerce platform should offer – from personalized pricing to recurring orders and advanced self-service. Find out what really drives scalable B2B sales.
Is Your Platform Keeping Up with Changing User Behavior?
In the B2B world, mobility is no longer an add-on – it’s becoming the standard. More and more business customers are browsing product offers, placing orders, and managing supplier relationships directly from their smartphones. Is your sales platform ready for this shift? In this article, we analyze the latest data, highlight user expectations, and explore how Shopware supports companies in their mobile B2B transformation.