What is OMNICHANNEL?
Omnichannel is a concept that enables seamless shopping across multiple channels, tailored to the needs and preferences of customers. With this approach, your customers can shop in physical stores, online, as well as on mobile devices, tablets, and desktop computers.
Thanks to this, customers can use Click & Collect functionality – order or reserve products online and pick them up in a physical store. If a product is not available at a specific location, the customer can order it via an in-store terminal with home delivery. This shopping model also applies to mobile devices – a customer can start shopping on a smartphone on the way to work and complete the purchase on a desktop computer at home or in an offline store, where a salesperson recognizes their needs and helps finalize the transaction.
Omnichannel strategy implementation
A well-implemented omnichannel strategy allows customers to shop the way they want, while giving you greater control, precision, and flexibility in managing sales. We build systems that integrate multiple channels into one cohesive ecosystem – regardless of whether a customer starts shopping on a smartphone, continues in a physical store, and completes the purchase on a desktop.
We support functionalities such as Click & Collect, in-store terminal orders, real-time synchronization of inventory levels, purchase history, and customer preferences. These types of experiences are what build loyalty and
seamless integration of all sales channels – online and offline,
consistent data on customers, orders, and inventory levels,
greater customer engagement and loyalty through flexible shopping journeys,
a future-ready system designed for further expansion with additional touchpoints,
Let’s work together
We offer full support in the implementation and integration of an omnichannel strategy. Together, we will plan how to best connect offline and online channels, creating an integrated sales ecosystem that allows you to effectively reach a broader customer base. We will build an online store that works seamlessly with traditional sales points and adapts to changing market expectations.
Do you want to improve your customers’ shopping experience and give them complete freedom in how they shop? Trust our experts.
We will implement a solution that perfectly fits the needs of your business. Let’s start working on your e-commerce project!
Trust our experience
At CREHLER, we specialize in designing and implementing omnichannel strategies based on the Shopware 6 platform. We work both with companies that are just planning to transition to a multi-channel sales model and with those that want to organize and automate their existing operations.
We connect technology with business – we analyze processes, recommend solutions, and design integrations. As a result, we create systems that not only function reliably, but truly support sales and customer service across all brand touchpoints.
How does the implementation process work?
Implementing an omnichannel strategy requires a well-thought-out plan and a deep understanding of how your business operates – both online and offline. That is why every project starts with a detailed analysis of your existing sales channels, the tools you use, and the challenges your team faces on a daily basis.
Based on this, we design the solution architecture, define priorities, and select technology aligned with your business goals. In the next phase, we move into implementation – step by step, with a transparent timeline, thorough testing, and full support on our side.
The omnichannel implementation process includes:
Analysis of current sales channels, data, and customer service processes
Designing the omnichannel architecture and selecting integration touchpoints
Implementation of the Shopware platform and integration with external systems
Testing, optimization, and team training for operating the new model