Sawade Berlin

Sawade Case Study

Sawade is the oldest praline manufactory in Berlin, founded in 1880. The brand is renowned for its artisanal approach, the highest quality ingredients, and traditional recipes. Sawade stands out for its attention to detail, elegant packaging, and timeless taste that has delighted confectionery lovers for generations.

What Makes This Implementation Stand Out?

The implementation of Sawade on the Shopware platform is distinguished by a comprehensive approach to personalization and user convenience. The store combines modern design with features that enhance customer engagement, simplify navigation, and optimize shopping and logistics processes. With integrated marketing solutions and customization options for different user needs, the store offers an intuitive shopping experience, supporting both online and offline sales. Sawade exemplifies an implementation that effectively merges aesthetics, usability, and advanced e-commerce management.

Learn More About the Implemented Features:

✔ Shopware Frontend – The store, built on the Shopware frontend, features a modern, aesthetically pleasing, and fully responsive design that adapts to various devices. Flexible templates allow for personalized layouts, while Twig system integration facilitates easy modifications to the layout and interface.

✔ Greeting Card – This feature allows customers to add a personalized greeting card to their order. It offers various designs, free or paid card options, and a character limit for messages. Customers can also set a maximum number of cards per order. This is a great way to stand out, increase conversions, and provide additional value to customers.

✔ StoreLocator – Shopware supports an omnichannel strategy by integrating physical stores with e-commerce. Customers can locate stores, check product availability online, and shop seamlessly across different channels. This ensures a consistent shopping experience, increasing convenience and improving sales performance.

✔ Notify Me – The "Back in Stock Notification" feature automatically sends an email to customers when a product is restocked. It helps recover lost sales and improve conversion rates. It offers a customizable email template, product data access, and insights into the most in-demand items. It is GDPR-compliant and ready for B2B use.

✔ EasyCoupon – This plugin enables easy creation and management of discount coupons with the option for multiple uses until the balance is depleted. It offers personalized, multilingual emails with coupon codes and a detailed admin panel overview, including coupon quantity, value, balance, and expiration date.

✔ Manual Sorting – The "Sorting Articles in Categories Manually" feature allows products to be manually sorted using drag & drop in the admin panel. It enables easy ordering, even when products belong to multiple categories. Changes are instantly reflected in the store, making inventory management more flexible and efficient.

✔ Mega Menu – This feature replaces the default menu with an advanced, user-friendly solution, ideal for stores with multiple categories. It supports up to four navigation levels, various layouts, customizable category titles, and link additions. It enhances SEO, enables title tag editing, and is easy to install and manage.

✔ Pickware ERP – This feature allows comprehensive management of the online store and business processes within a single system. It ensures inventory, sales, finance, and e-commerce synchronization. It enables automatic stock management, order processing, inventory tracking, and invoice generation. It also supports returns, customer service, and advanced analytics and reporting.

✔ Disability Adjustment – This function optimizes the online store for accessibility, offering contrast adjustments, font size modifications, keyboard navigation, and alternative descriptions for multimedia. It enhances usability for all customers and ensures compliance with international accessibility standards, following Barrierefreiheit guidelines.

Discover More About the Implemented Features:

Dynamic Product Gallery
As part of the e-commerce implementation for Sawade Berlin, we introduced a dynamic product gallery that significantly enhances the user experience. Customers can view products from different angles thanks to an image-change effect when hovering over the product, allowing for a more detailed preview of the pralines. Additionally, we implemented video presentations that highlight the artisanal nature of the products.

Engaging Product Page

The product page on the Sawade Berlin website has been designed with elegance and clarity in mind, reflecting the brand’s prestige. It features high-quality product images with multi-angle previews and video presentations. A detailed product description in expandable lists provides information on praline ingredients, nutritional values, unique characteristics, and order fulfillment options. Users can also explore packaging customization possibilities, delivery options, and complementary product recommendations. Thoughtful navigation and an intuitive layout make it easy to make a quick purchase decision. We have also implemented smart product recommendations based on user activity in the store.

Shopping Through Inspiration

The implementation of shoppable images utilizes interactive photos where specific products are linked. By clicking on the tagged elements, users are redirected directly to the product page, making shopping easier and increasing customer engagement. Integrating this feature into the Sawade Berlin store allows customers to intuitively browse the assortment, inspiring them to make purchases through visually appealing presentations.

Intuitive Product Selection

On the Sawade Berlin website, we have implemented intuitive sorting and filtering mechanisms that allow users to quickly find their desired pralines. Customers can sort products by criteria such as popularity, price, or new arrivals. Advanced filters enable them to narrow down results based on product categories, ingredients, chocolate type, dietary preferences, and occasions. This well-thought-out system helps users efficiently find the perfect product, enhancing shopping convenience and the overall user experience.

Video Content

As part of the implementation for Sawade Berlin, we integrated a video banner in the homepage slider to dynamically capture users' attention. The featured videos highlight the essence of the brand, strengthening customers' emotional engagement. Additionally, product pages include videos showcasing pralines up close, emphasizing their texture and intricate details, making purchase decisions easier. These solutions enhance the store’s visual appeal and support the brand’s storytelling.

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