How BASE Automates E-Commerce and Lightens Your Team’s Workload

As online sales grow, so do operational tasks. Order processing, stock updates, listing products, synchronizing marketplace data, and generating documents are processes that can quickly consume more and more time.
At some point, the team starts to reach its limits — and hiring additional staff seems like the only option. However, more and more companies are discovering a simpler way: automation.

BASE is a system that integrates e-commerce processes in one place. It connects your online store, marketplaces, warehouse system, ERP, and shipping providers into one coherent ecosystem that largely operates automatically. This allows your team to focus on sales growth instead of repetitive operational tasks.

Automated Order Management

The greatest value of BASE lies in process automation. The system collects orders from all sources — your online store, marketplaces, or CSV files — and processes them in a single panel. Each order is assigned the right status, while related documents (invoices, labels, confirmations) are generated automatically.

As a result, errors are reduced, and the time needed for order processing can drop by several dozen percent. The team no longer needs to copy data between systems — BASE keeps information consistent in real time.

Warehouse and Supply Synchronization

For companies selling across multiple channels, effective inventory management is crucial. BASE integrates with ERP and WMS systems, ensuring full synchronization of product availability. When a product is sold in one channel, its stock level is instantly updated everywhere else.

This eliminates common e-commerce issues such as overselling or double stock reservations. Additionally, the system can automatically generate warehouse documents and send shipment data directly to couriers.

Automated Marketplace Sales

Multichannel sales require constant coordination of listings and stock levels across platforms. BASE simplifies this by allowing you to create, update, and manage offers on Allegro, Amazon, eBay, and other marketplaces — all from one place.

Prices, descriptions, and inventory are synchronized automatically. The system can even respond to changes, for example, by pausing offers when stock runs out or adjusting prices depending on the sales channel. This is a huge relief for teams that previously spent hours manually updating listings and monitoring product availability.

A More Efficient Warehouse Through Automation

BASE also offers WMS (Warehouse Management System) tools that support warehouse operations. With features such as optimized picking routes, product location mapping, and barcode scanner integration, the system helps reduce order fulfillment time and minimize packing errors.

This makes the shipping process more predictable and warehouse work more organized. Companies that have implemented the BASE warehouse module report efficiency gains of 20–30% — without hiring additional employees.

Data That Drives Decisions

BASE collects data on sales, products, channels, and process performance. As a result, e-commerce managers gain full visibility into their operations — without merging information from multiple sources.

This approach enables them to analyze sales trends, evaluate campaign performance, monitor inventory levels, and make data-driven decisions. Instead of reacting to issues after they arise, businesses can anticipate them and plan growth steps in advance.

BASE and Shopware – Technology in Synergy

When combined with Shopware, BASE creates a complete e-commerce ecosystem that connects a modern, customer-focused front end with full automation in the back end. Shopware handles the shopping experience and user interface, while BASE manages logistics, integrations, and data synchronization.

This combination allows companies to scale faster without increasing headcount. New sales channels, higher order volumes, or international expansion no longer require a bigger team — just a well-configured system.

Summary

E-commerce growth doesn’t have to mean rising costs or larger teams. BASE automates order management, inventory control, marketplace sales, and document generation — allowing teams to focus on what truly matters: strategy, customer relationships, and business development.At CREHLER, we implement Shopware and BASE solutions that help businesses streamline operations, increase efficiency, and achieve measurable results — without expanding their operational departments.
If you’d like to see how automation can truly ease your team’s workload, let’s talk.