Blog

Knowledge Platform - Shopware Blog

Discover practical sales strategies, the latest technologies and a forward-looking view of the e-commerce industry. We invite you to read articles covering a wide range of topics – from technological innovations, through effective marketing methods, to success stories. Thanks to us, you will always be up to date with trends and best practices in the world of digital sales.

All articles

26 min

At first glance, it seems like a technical decision — in reality, it’s a strategic choice that impacts every aspect of your online business. With so many available options, it’s easy to get lost: every platform promises flexibility, scalability, and success just a click away. But which of these promises hold true? In this article, we take a closer look at the key players in the market. If you’re looking for a reliable guide to the world of e-commerce — you’re in the right place.

CREHLER
30-06-2025
7 min

Is it possible to manage orders, inventory, and shipping from a single platform? With BaseLinker – absolutely. In this article, we’ll show you how this powerful system can help automate your operations, simplify day-to-day tasks, and support your business as it scales. Find out if BaseLinker is the right fit for your e-commerce setup.

CREHLER
16-06-2025
5 min

In many companies, e-commerce decisions are made at the operational level – without strategy, long-term planning, or business alignment. This short-sighted approach limits growth and leads to missed opportunities. In this article, we explore the real cost of managing e-commerce without a strategic perspective.

CREHLER
09-06-2025
7 min

How does AI personalize product recommendations that truly convert? In this article, we explore how artificial intelligence analyzes customer data, adjusts offers in real time, and drives sales – all with the help of Shopware.

CREHLER
06-06-2025
6 min

Artificial Intelligence in E-commerce – The Future Is Now.
Personalization, dynamic pricing, chatbots, automation, and fraud detection – AI is reshaping online commerce. Discover the innovations that help boost sales, reduce costs, and enhance customer experience. Learn how adopting the right technology today can give your business a competitive edge for years to come.

CREHLER
04-06-2025
6 min

What defines B2B e-commerce in 2025? And what will we be talking about in 2026? Discover CREHLER’s in-depth analysis on platformization, automation, integrations, subscriptions, and data-driven growth.
If you want your e-commerce to be ready for what’s next – start here.

CREHLER
28-05-2025
9 min

Managing product data gets harder as your business grows. Spreadsheets and manual entries won’t scale. Is it time for PIM?
Discover 10 key reasons why Product Information Management is no longer optional. Learn when and how to implement it — and why it matters for your growth.

CREHLER
26-05-2025
5 min

Modern B2B commerce goes far beyond a sleek interface and ERP integration. To be truly effective, your online store must support real-world processes for both your customers and sales team. In this article, we explore 5 key features every B2B e-commerce platform should offer – from personalized pricing to recurring orders and advanced self-service. Find out what really drives scalable B2B sales.

CREHLER
21-05-2025