Blog

Knowledge Platform - Shopware Blog

Discover practical sales strategies, the latest technologies and a forward-looking view of the e-commerce industry. We invite you to read articles covering a wide range of topics – from technological innovations, through effective marketing methods, to success stories. Thanks to us, you will always be up to date with trends and best practices in the world of digital sales.

All articles

7 min

Custom development often sounds like a competitive advantage. In reality, it frequently leads to rising costs, growing complexity and limited scalability. This article explains why “tailor-made” solutions so often become strategic debt – and when custom code helps business growth instead of holding it back.

CREHLER
08-02-2026
7 min

Failed e-commerce migrations rarely happen overnight. Most problems are visible long before the project starts – unclear goals, data chaos, lack of ownership and unrealistic expectations. This article explains why migration failures are usually predictable, and how early warning signals reveal themselves well before the first line of code.

CREHLER
08-02-2026
8 min

AI became fashionable faster than most companies managed to understand why they actually need it. Too often it is implemented under market pressure, without strategy, clean data or defined processes. This article explains why AI without organizational maturity becomes an expensive experiment – and when saying “not yet” is the smartest technological decision.

CREHLER
08-02-2026
8 min

Changing an e-commerce platform is not an upgrade – it is a rebuild of business foundations. Many migrations fail because they are driven by frustration, not readiness. This article explains why a new platform reshapes processes, teams and decision-making, and when changing technology can create more problems instead of real growth.

CREHLER
08-02-2026
8 min

E-commerce performance today is about far more than page load speed. It is about stability under load, resilience during traffic peaks, predictable maintenance costs and the impact on everyday team operations. This article compares the performance of PrestaShop and Shopware from the perspective of scalability, system integrations and long-term e-commerce growth in 2026.

CREHLER
03-02-2026
30 min

Early 2026 intensified the debate about realistic alternatives to PrestaShop. This article compares platforms from Shopware, Sylius, and Magento to Saleor, MedusaJS, and OroCommerce, focusing on licensing constraints, architecture, integrations, and the long-term cost of operating and scaling in mid-market and enterprise contexts.

CREHLER
26-01-2026
7 min

After the PrestaShop acquisition, many companies face a decision that looks neutral on the surface: stay or prepare for migration. The article outlines a data-driven approach, explains when staying is rational, and when technology starts limiting growth and turns migration into a strategic necessity.

CREHLER
26-01-2026
7 min

Large e-commerce organizations react to platform acquisitions earlier because the cost of changing decisions grows exponentially with scale. The article explains risk-profile shifts, time asymmetry, and how technology becomes a factor in valuation and due diligence.

CREHLER
26-01-2026