Blog

Knowledge Platform - Shopware Blog

Discover practical sales strategies, the latest technologies and a forward-looking view of the e-commerce industry. We invite you to read articles covering a wide range of topics – from technological innovations, through effective marketing methods, to success stories. Thanks to us, you will always be up to date with trends and best practices in the world of digital sales.

All articles

7 min

Launching a B2B platform is not enough – your clients still need to want to use it.
In this article, we explain why implementing a B2B platform is just the beginning of your sales transformation – and how your sales representative plays a key role in this process. Learn how to plan an effective client onboarding step by step, how to support customers in changing their purchasing habits, and how to boost platform adoption so that it truly drives sales performance.

CREHLER
25-07-2025
5 min

Your e-commerce generates revenue but is still seen as a costly department? It’s time to change that. In this article, we show how to transform your e-commerce into a hub of data, automation, and business scaling. Discover why integrations, KPIs, and a mindset shift are key to real return on investment.

CREHLER
17-07-2025
4 min

Do you run an online store, sell on marketplaces, and use several courier companies? Then you know how much time managing orders, logging into multiple panels, and manually entering data takes. What if you could connect everything into one seamless system that automatically imports data, prints labels, issues documents, and tracks packages? BaseLinker lets you do this quickly and efficiently. Discover how a successful implementation looks and what you can gain by automating sales with CREHLER.

CREHLER
16-07-2025
5 min

In cross-border e-commerce, the details matter. The absence of a trusted payment method or a familiar delivery option can make or break a sale. In this article, we explain how to tailor payments and logistics to local market expectations to increase conversions, build trust, and scale internationally. Practical tips and ready-to-implement solutions based on Shopware and CREHLER’s experience.

CREHLER
08-07-2025
26 min

At first glance, it seems like a technical decision — in reality, it’s a strategic choice that impacts every aspect of your online business. With so many available options, it’s easy to get lost: every platform promises flexibility, scalability, and success just a click away. But which of these promises hold true? In this article, we take a closer look at the key players in the market. If you’re looking for a reliable guide to the world of e-commerce — you’re in the right place.

CREHLER
30-06-2025
7 min

Is it possible to manage orders, inventory, and shipping from a single platform? With BaseLinker – absolutely. In this article, we’ll show you how this powerful system can help automate your operations, simplify day-to-day tasks, and support your business as it scales. Find out if BaseLinker is the right fit for your e-commerce setup.

CREHLER
16-06-2025
5 min

In many companies, e-commerce decisions are made at the operational level – without strategy, long-term planning, or business alignment. This short-sighted approach limits growth and leads to missed opportunities. In this article, we explore the real cost of managing e-commerce without a strategic perspective.

CREHLER
09-06-2025
7 min

How does AI personalize product recommendations that truly convert? In this article, we explore how artificial intelligence analyzes customer data, adjusts offers in real time, and drives sales – all with the help of Shopware.

CREHLER
06-06-2025