Less chaos, faster order fulfillment. Meet BaseLinker!
E‑commerce businesses face ever‑rising customer expectations, increasing time pressure, complex order structures, and the need to manage multiple sales channels simultaneously. As operational pace quickens, product ranges expand, and delivery models diversify, a more integrated approach to logistics and process management becomes essential. In this environment, manually managing an online store and marketplaces becomes inefficient—costly, error‑prone, and burdensome for teams. The answer to these challenges is the implementation of BaseLinker—a system that integrates sales, inventory, shipping, and customer communication in one place. It not only helps streamline operations but also supports automation and scaling.
What is BaseLinker and how can it transform your business?
BaseLinker is an advanced sales management platform that centralizes all key processes: from integrating with marketplaces and online stores to handling orders and customers, and even printing shipping labels and synchronizing stock levels. It’s cloud‑based and offers prebuilt integrations with the most important market players, making it highly flexible and adaptable to dynamic changes. By implementing BaseLinker, you can unify all sales channels into one intuitive platform where operators have full visibility into orders, customers, and products. This not only speeds up operations but also significantly reduces the risk of human error through manual data handling. Depending on your needs, BaseLinker can act as a standalone system or integrate with ERP, CRM, accounting software, or external warehouse management systems.
Why implement BaseLinker?
The decision to implement BaseLinker often comes when a company can no longer keep up with its own growth. Manual order handling from multiple channels, lack of stock synchronization, long shipping times, or inconsistent communication with customers lead to growing operational issues. BaseLinker eliminates these problems by offering a single system for managing all sales and logistics. Moreover, the implementation does not require the costly and lengthy investments associated with ERP software, making it accessible even to small and medium‑sized companies preparing to scale. Implementing BaseLinker automates daily operational tasks, which not only speeds up processes but also increases predictability. In a fast‑changing business environment, this predictability translates into stability and scalability—without the need to instantly expand your team.
Order management redefined — speed, accuracy, automation
One of the most critical areas improved by BaseLinker is order processing. In most sales teams, much of the day is spent manually copying data between systems, checking statuses, sending confirmations, or generating documents. BaseLinker automates all these tasks. You can set rules triggered by specific events—such as automatically creating a shipment once payment is confirmed, notifying customers when their order status changes, or generating an invoice upon order completion. This eliminates the risk of human error and significantly accelerates order fulfillment. The result: customers receive their orders faster, and teams can focus on handling complex cases, rather than repeating the same tasks over and over.
Shipping and courier integration made painless
Every e‑commerce company knows how time‑consuming manual shipping can be: logging into courier systems, copying order data, printing labels, tracking shipments, and updating customers. BaseLinker completely changes this. The platform integrates with most courier companies, enabling fast and error‑free shipping from a single interface. You can generate labels, send data to the carrier, retrieve tracking numbers, and automatically notify customers—all without switching tools. You can also set up rules to apply different shipping methods depending on conditions like order source, destination region, or customer preference. This automation reduces address errors, speeds up shipping, and improves customer experience.
Warehouse operations at the heart of your logistics: real‑time visibility and syncing
Proper warehouse management is essential for a smoothly functioning e‑commerce operation. Stockouts, overstocks, desynchronized inventory levels, and picking errors can have serious financial and reputational consequences. BaseLinker offers an intuitive, yet powerful, warehouse module that allows you to track stock levels, manage locations, serial numbers, and reservations. Its key feature is real‑time stock synchronization across all sales channels—when a product sells on one marketplace, its availability is immediately updated in your online store and other platforms. This prevents overselling and customer disappointment. BaseLinker also supports integration with external WMS and ERP systems, ensuring data consistency and flexibility for businesses using their own warehouses or fulfillment partners.
Extended integration with external systems — full control and scalability
BaseLinker doesn’t work in isolation—its greatest value lies in its integration capabilities with systems essential to e‑commerce. It connects with accounting software like Subiekt and Insert, exports data to ERP systems, and links to external CRM tools. Moreover, BaseLinker supports custom API integrations, allowing it to adapt to specific business needs. Practically, this means BaseLinker can become the operational hub of your tech stack while working seamlessly with other tools. For rapidly growing companies, this enables scaling without rebuilding infrastructure from scratch. BaseLinker acts as a central integration point for sales, logistics, and customer service—and grows alongside your business.
What does BaseLinker implementation with CREHLER look like?
At CREHLER, we see BaseLinker implementation not just as software deployment but as a strategic project to improve your business processes. Our team doesn’t just configure the system and enable integrations; we learn your operational model and customize the platform to fit. We work with clients at all stages—those starting on marketplaces and those managing complex, multi‑channel operations. Our BaseLinker implementation process includes business‑process analysis, integration planning, automation setup, end‑to‑end testing, and team training. We ensure every stage is seamless and transparent to your team—without unnecessary technical complexity, but with full operational alignment.
Ready to streamline operations and boost sales performance?
BaseLinker implementation isn’t just a technology upgrade—it’s an investment in efficiency, predictability, and scalability for your e‑commerce business. If you feel your current processes aren’t keeping pace with growth, if you lack centralization and automation, or your team is overwhelmed by manual order fulfillment—discover what BaseLinker can do when implemented with CREHLER.
Get in touch with us. Let’s discuss your challenges and design a system that unlocks your e‑commerce potential.
