Blog

Omnichannel in e-commerce has stopped being a buzzword and has become a real operational challenge. Companies that treat online and offline sales as separate worlds increasingly lose control over data, processes, and customer experience.
In this article, we explain what omnichannel really means, how to connect online and offline sales into one coherent model, and where to start so that channel integration supports growth instead of creating chaos.

In e-commerce, sales problems often stem not from pricing or traffic issues, but from chaos in the product catalog. Inconsistent categories, poorly designed variants, and unclear filters make purchasing decisions unnecessarily difficult.
This article explains how to manage products effectively and organize catalogs in a way that supports sales, improves user experience, and enables scalable growth.

Data is everywhere in e-commerce today, yet in many companies it still does not translate into real business decisions. Reports are created regularly, but rarely lead to actions that affect sales performance.
This article explains how to use e-commerce platform data in a practical way – to support offer development, improve customer experience, and enable more informed operational decisions.

Choosing an e-commerce platform is a decision that affects not only the look of the store, but above all business scalability, operational costs, and development pace in the coming years. Poorly chosen technology quickly starts to limit the organization, force workarounds, and generate hidden costs.
In this article, we show how to approach the selection of an e-commerce platform strategically, which criteria really matter, and why ambitious companies increasingly choose solutions such as Shopware.

The D2C model gives brands full control over sales, but at the same time places high technological and operational demands on them. An own online store must not only sell, but also educate, build trust, and guide customers through the decision-making process without the support of marketplaces.
In this article, we show how Shopware supports D2C brands in working with data, developing product pages, and optimizing conversion, and why this platform is increasingly becoming the foundation of scalable direct-to-consumer sales.

Warehouse management is one of the most expensive yet underestimated areas of e-commerce. In this article, we explain why logistics becomes a growth bottleneck without system integration, automation and consistent data – and how Shopware supports scalable warehouse operations.

Content marketing in e-commerce has stopped being an add-on to sales activities. In 2026, content has a real impact on purchase decisions, brand trust, and long-term customer relationships.
In this article, we explain the role content marketing plays in mature e-commerce, why generating traffic alone is no longer enough, and how to design content that supports sales, retention, and competitive advantage.

In 2026, subscription models in e-commerce are no longer optional add-ons, but increasingly become foundations of stable growth. With rising acquisition costs and margin pressure, subscriptions can deliver predictability, retention, and better demand control.
This article explores the real potential of subscription e-commerce in 2026, showing when it makes business sense, which models work best, and how to design subscriptions that do not turn into permanent promotions.

The product page is where purchase decisions are made in e-commerce. If it does not answer real customer questions, conversion is lost – regardless of pricing or marketing campaigns.
This article explains how to develop product pages using rich content that reduces purchase uncertainty, takes over the role of a salesperson, and truly increases conversion while supporting SEO and user experience.

In 2026, UX stops being a visual layer of a project and becomes one of the key factors influencing sales, trust, and the efficiency of digital systems. Users expect experiences that are simple, predictable, and clear.
In this article, we outline seven golden UX principles that will form the foundation of effective experience design in 2026 – both in e-commerce and in B2B systems.