B2B marketplaces in 2026 – build your own platform or join an existing marketplace?
Marketplaces are transforming B2B sales models. Companies face a key decision: build their own ecosystem or join an existing platform. In this article, we analyze the business implications of both approaches and how to align them with your strategy.
B2B checkout – how purchase process design impacts conversion and sales scaling
B2B checkout determines whether an e-commerce platform truly drives sales or only supports offline processes. In this article, we explain how purchase process design impacts conversion, automation and scalability.
Is your platform limiting sales? 7 signals that your architecture is blocking growth
Sales not growing despite traffic and strong offer? The problem may not be marketing, but your e-commerce architecture. In this article, we outline 7 key signals that your platform is holding your business back.
AI in e-commerce – why poorly designed architecture does not scale with AI
AI does not fix architectural problems. It accelerates them In recent months, AI has become one of the most frequently discussed topics in the context of e-commerce development. In many companies, it is treated as the next natural step that should increase efficiency, reduce team workload and open up new sales opportunities. Content automation, product […]
Migration to Shopware – is it the right solution for your business?
This article analyzes when migrating to Shopware is business-justified, what mistakes lead to failed implementations and in which scenarios the platform truly supports sales scalability.
TCO of an e-commerce platform – what is the real cost of maintaining outdated technology
The cost of an e-commerce platform goes far beyond implementation. This article explains how TCO analysis reveals the hidden cost of maintaining outdated technology and why modern architecture can significantly reduce long-term expenses.
Digital transformation in a trading company – from Excel to a scalable B2B platform
Many trading companies manage sales operations using spreadsheets for years. This article explains when this model becomes inefficient and how digital transformation and B2B platforms help companies build scalable sales environments.
Generative AI in e-commerce – automation of content or the risk of losing control over quality
Generative AI is increasingly used to create product descriptions, marketing texts and SEO content in e-commerce. This article analyzes how automation improves operational efficiency while also introducing new risks related to content quality and brand consistency.
Shopware Rise, Evolve, Beyond licenses – how to choose a model suited to the scale of your business
Shopware provides three main licensing models: Rise, Evolve and Beyond. This article explains how they differ, what capabilities they offer and how companies can select the right model depending on their operational scale and e-commerce strategy.
Shopware for B2B – how to use B2B Components to build a competitive advantage
B2B sales require a completely different e-commerce architecture than consumer sales. In this article we explain how Shopware B2B Components allow companies to replicate customer organizational structures, automate purchasing processes and integrate the platform with ERP systems, creating a sales environment tailored to real B2B operations.