30% more sales in a year? That’s how a new e-commerce platform works

Many companies postpone the decision to change their platform as long as the current system “somehow works.” But in e-commerce, that’s usually the main reason for stagnation. On the surface, everything seems fine: the website is running, orders are coming in, customers are buying. Yet internally, small problems keep growing – performance drops, handling times get longer, implementing new features becomes harder, and marketing increasingly hears that the system doesn’t allow for certain solutions to be used.

Over time, it’s not the errors but the technological limitations that start to cost the most – in lost revenue, flexibility, and team time. That’s why more and more companies are realizing that real growth doesn’t begin with a bigger marketing budget but with new technology that enables sales scaling.

Why changing your platform isn’t a cost – it’s a lever

When we implement a modern e-commerce platform like Shopware 6, we’re not “fixing” the store. We redesign the entire sales environment – so that every element of the process works faster, more efficiently, and measurably contributes to results.

At CREHLER, we see this in practice: companies that previously operated on outdated systems report revenue growth within the first year after implementing Shopware. Not because they sell new products or increase traffic, but because every stage of the purchasing journey starts working more effectively.

This kind of growth isn’t magic. It’s the result of combined improvements – from performance to personalization, from UX to automation.

Five areas that truly impact sales growth

1. Speed and stability of the store
Every second of loading time matters. Thanks to its modern architecture, Shopware ensures high performance even with thousands of products. A faster store means lower bounce rates and higher conversion rates – an effect visible immediately after implementation.

2. A shorter and simpler purchasing journey
The fewer steps between decision and payment, the more completed transactions. In a modern checkout, we eliminate unnecessary elements, automate address data, and adjust payment methods to user preferences. The customer doesn’t waste time – and comes back more often.

3. Greater marketing flexibility
Modern e-commerce shouldn’t slow down marketing. With Rule Builder and Flow Builder, teams can independently launch promotions, personalizations, and automations – without developers’ involvement. This allows for faster reactions to seasonality, testing offers, and increasing basket value.

4. Personalization of the shopping experience
Every customer expects a different approach – assortment, discounts, content. Shopware makes it possible to create personalized experiences based on data and business rules. The right offer at the right moment leads to a tangible increase in conversions and customer loyalty.

5. Process automation and system integration
Shopware seamlessly connects with ERP, PIM, and CRM systems, creating one unified sales ecosystem. Product, stock, and order data synchronize automatically, so the team doesn’t waste time on manual operations. This translates into lower operational costs and greater accuracy in service.

How it looks in practice: from migration to growth

A new platform isn’t just a change in technology – it’s a real change in how a company operates. When sales move to a modern system like Shopware, the difference becomes visible almost immediately — the store runs faster, customers complete purchases more often, and the team can work without the limitations of the old system. It’s this combination — better customer experience, higher operational efficiency, and full technological flexibility — that creates room for growth.

Migration isn’t the goal in itself but the starting point for development. Only after switching to a platform that enables process integration, automation, and personalization can you fully leverage the potential of your data, test new sales models, and scale your business without losing control. That’s why so many companies that decided on Shopware see sales growth in the very first months – because technology finally starts working for them, not against them.

Shopware – the platform that grows with your business

Shopware’s greatest advantage is its flexibility. The platform is designed to grow together with the company – from simple implementations to advanced headless, multistore, and B2B projects.

This makes Shopware not an investment “for today” but a foundation for scalable growth. It can be expanded with modules, integrated with any system, and tailored to create shopping experiences adapted to various markets and customer segments.

At CREHLER, we combine Shopware technology with implementation experience to design solutions that not only look good but, above all, sell effectively.

What you gain after implementing a new platform

• higher conversion – thanks to better UX and a shorter purchasing path,
• higher average order value – thanks to personalization and data-driven promotions,
• time savings for the team – through process automation,
• scalable sales – through channel integration and stable architecture,
• full process control – through flexible rules and real-time data analysis.

The result? A 30% sales increase within a year isn’t a forecast but a realistic scenario when technology and processes work in the same direction.

Summary

A new e-commerce platform isn’t just another expense – it’s an investment in growth. Shopware gives you the flexibility you need to keep up with the market, your customers, and your own growth ambitions.

If you feel your current system is starting to limit your development – it’s the right moment to make a change.At CREHLER, we’ll help you plan and implement a platform that delivers real results: higher sales, better efficiency, and a smoother everyday workflow for your team.
Let’s talk about how Shopware can grow your e-commerce. Get in touch with us – together we’ll find the best solution for your business.