E-commerce

Migration from PrestaShop to Shopware in 2026 is increasingly driven not by one technical issue, but by the need to regain control over architecture, costs and development pace. We outline warning signs, differences in customisation and code ownership, and how to plan a migration without interrupting sales continuity.

In PrestaShop, modules initially bring speed and flexibility, but in large stores they can turn into real business risk over time. We show how vendor lock-in grows through compatibility issues, abandoned modules and closed code, why core updates become high-risk projects, and how to regain control over e-commerce architecture.

When choosing an e-commerce platform, it’s easy to focus on features, UX and implementation costs. Yet long-term security and business value often depend on the licence. We explain what MIT, OSL-3.0 and AFL-3.0 mean in practice and how they affect IP ownership, independence, lock-in risk, maintenance costs and due diligence.

PrestaShop’s acquisition by Cyberfolks brings back a fundamental question: what does “open source” mean when real control depends on licences, modules and marketplace policy? We analyse OSL-3.0 limits, the core + marketplace lock-in model and realistic scenarios for the next 12-36 months.

Omnichannel in e-commerce has stopped being a buzzword and has become a real operational challenge. Companies that treat online and offline sales as separate worlds increasingly lose control over data, processes, and customer experience.
In this article, we explain what omnichannel really means, how to connect online and offline sales into one coherent model, and where to start so that channel integration supports growth instead of creating chaos.

In e-commerce, sales problems often stem not from pricing or traffic issues, but from chaos in the product catalog. Inconsistent categories, poorly designed variants, and unclear filters make purchasing decisions unnecessarily difficult.
This article explains how to manage products effectively and organize catalogs in a way that supports sales, improves user experience, and enables scalable growth.

Data is everywhere in e-commerce today, yet in many companies it still does not translate into real business decisions. Reports are created regularly, but rarely lead to actions that affect sales performance.
This article explains how to use e-commerce platform data in a practical way – to support offer development, improve customer experience, and enable more informed operational decisions.

Choosing an e-commerce platform is a decision that affects not only the look of the store, but above all business scalability, operational costs, and development pace in the coming years. Poorly chosen technology quickly starts to limit the organization, force workarounds, and generate hidden costs.
In this article, we show how to approach the selection of an e-commerce platform strategically, which criteria really matter, and why ambitious companies increasingly choose solutions such as Shopware.

The D2C model gives brands full control over sales, but at the same time places high technological and operational demands on them. An own online store must not only sell, but also educate, build trust, and guide customers through the decision-making process without the support of marketplaces.
In this article, we show how Shopware supports D2C brands in working with data, developing product pages, and optimizing conversion, and why this platform is increasingly becoming the foundation of scalable direct-to-consumer sales.

Warehouse management is one of the most expensive yet underestimated areas of e-commerce. In this article, we explain why logistics becomes a growth bottleneck without system integration, automation and consistent data – and how Shopware supports scalable warehouse operations.