Blog

Knowledge Platform - Shopware Blog

Discover practical sales strategies, the latest technologies and a forward-looking view of the e-commerce industry. We invite you to read articles covering a wide range of topics – from technological innovations, through effective marketing methods, to success stories. Thanks to us, you will always be up to date with trends and best practices in the world of digital sales.

All articles

7 min

How does AI personalize product recommendations that truly convert? In this article, we explore how artificial intelligence analyzes customer data, adjusts offers in real time, and drives sales – all with the help of Shopware.

CREHLER
06-06-2025
6 min

Artificial Intelligence in E-commerce – The Future Is Now.
Personalization, dynamic pricing, chatbots, automation, and fraud detection – AI is reshaping online commerce. Discover the innovations that help boost sales, reduce costs, and enhance customer experience. Learn how adopting the right technology today can give your business a competitive edge for years to come.

CREHLER
04-06-2025
6 min

What defines B2B e-commerce in 2025? And what will we be talking about in 2026? Discover CREHLER’s in-depth analysis on platformization, automation, integrations, subscriptions, and data-driven growth.
If you want your e-commerce to be ready for what’s next – start here.

CREHLER
28-05-2025
9 min

Managing product data gets harder as your business grows. Spreadsheets and manual entries won’t scale. Is it time for PIM?
Discover 10 key reasons why Product Information Management is no longer optional. Learn when and how to implement it — and why it matters for your growth.

CREHLER
26-05-2025
5 min

Modern B2B commerce goes far beyond a sleek interface and ERP integration. To be truly effective, your online store must support real-world processes for both your customers and sales team. In this article, we explore 5 key features every B2B e-commerce platform should offer – from personalized pricing to recurring orders and advanced self-service. Find out what really drives scalable B2B sales.

CREHLER
21-05-2025
5 min

Is your store getting traffic, but customers don’t return? The problem may not be your product or pricing – it might be the user experience. In this article, we explain why UX is not just about aesthetics, but a strategic pillar of e-commerce success. Learn how analyzing user behavior and designing intuitive journeys can dramatically boost conversions and customer loyalty.

CREHLER
20-05-2025
6 min

Is choosing a sales platform really about technology? Not quite. For companies aiming to scale and stay in control, it’s a strategic decision about the future. In this article, we explain why it’s better to look beyond checklists and start thinking about e-commerce as a space for growth – not just another system implementation.

CREHLER
19-05-2025
7 min

In the B2B world, mobility is no longer an add-on – it’s becoming the standard. More and more business customers are browsing product offers, placing orders, and managing supplier relationships directly from their smartphones. Is your sales platform ready for this shift? In this article, we analyze the latest data, highlight user expectations, and explore how Shopware supports companies in their mobile B2B transformation.

CREHLER
12-05-2025
7 min

Magento, Sylius or Shopware – which open-source platform is the right fit for your project?
We’ve taken a deep technical dive into code structure, architecture, scalability, and maintainability to uncover the strengths and weaknesses of each solution. Find out which platform offers true flexibility, where hidden complexity lies, and how to choose the right foundation for long-term e-commerce success.

CREHLER
24-03-2025
6 min

Time for change: the largest users of Shopware Community Edition will have to switch to paid plans.
The decision has stirred emotions – especially among e-commerce agencies.

But is this really a limitation of platform access, or rather a natural step toward a more sustainable ecosystem? Read our analysis to find out.

CREHLER
24-03-2025