Blog

Knowledge Platform - Shopware Blog

Discover practical sales strategies, the latest technologies and a forward-looking view of the e-commerce industry. We invite you to read articles covering a wide range of topics – from technological innovations, through effective marketing methods, to success stories. Thanks to us, you will always be up to date with trends and best practices in the world of digital sales.

All articles

4 min

AI is not a magic solution – it’s a technology that can revolutionize online sales. But only if you implement it wisely. In this article, we show you how to effectively integrate artificial intelligence with your e-commerce and avoid the most common pitfalls.

CREHLER
24-09-2025
5 min

Revenue growth alone is not enough to call it success International expansion promises new customers, new markets and higher volumes, yet what looks like linear growth in a spreadsheet often becomes a complex operational project that is sensitive to regulatory mistakes and capable of consuming margin quickly if it is not prepared well. In e-commerce, […]

CREHLER
17-09-2025
5 min

Automation is one of the most overused buzzwords in B2B e-commerce – but does it actually deliver results? In this article, we reveal when automation brings real value and when it turns into a costly headache. Read it before you automate anything.

CREHLER
17-09-2025
5 min

B2B is not “more products” – it’s a different operational scale. For many retailers, launching a B2B channel feels like the next logical step: more enquiries from companies, demand for wholesale orders, the promise of higher volumes. The catch is that B2B is not a larger version of B2C. It brings different user roles on […]

CREHLER
17-09-2025
5 min

Implementing a B2B e-commerce platform is much more than technology – it’s a transformation of the entire business model and daily operations. This article explains what determines the success of such projects, how to prepare your organization and data, and why UX and integrations are crucial. Learn how Shopware and CREHLER help companies build effective, scalable B2B solutions.

CREHLER
17-09-2025
5 min

Modern B2B commerce is not just about relationships but also automation, personalization, and process integration. This article explains how a modern e-commerce platform can increase revenue, reduce operational costs, and relieve your team. Discover how Shopware and CREHLER help companies build an efficient, scalable B2B sales model.

CREHLER
17-09-2025
6 min

Artificial intelligence in e-commerce is no longer just a trend but a real opportunity to significantly reduce operational costs. This article highlights the biggest cost drivers and how AI can automate customer service, content management, inventory, and marketing campaigns. Learn how CREHLER and Shopware help implement AI solutions that deliver measurable savings quickly.

CREHLER
16-09-2025
5 min

Repeated errors in product names, outdated images, and inconsistent descriptions hurt your sales. Discover how the PIM system Ergonode helps regain control over product information, streamlines team workflows, and eliminates errors at the source.

CREHLER
12-09-2025