Parfum Case Study

In 2015, we had the pleasure of working with Parfümerie Rüdell GmbH, a traditional German family business founded in 1963. Our task was to design and implement an online shop that fits in with the company's long tradition, while opening up new possibilities in the digital world. This collaboration has brought significant benefits for both the company and its customers.

What were the key assumptions for the collaboration?

Our main objective is to create a functional, aesthetically appealing online shop, which could effectively present and sell unique cosmetic products. Priority was also given to ensuring the smooth integration of existing ERP systems and payment methods and shipping to maximise the efficiency of operations.

The client's biggest challenges?

The main challenge for Parfümerie Rüdell was to translate its traditional, established presence in the real world into an equally strong online presence. For a company that has spent decades building trust and loyalty with offline customers, it was crucial that the online shop was intuitive, secure and representative of the brand.

How did we do it?

We started the project with an in-depth analysis of the client's needs and the preferences of its audience. Together with the Parfümerie Rüdell team, we developed a design that reflects the brand values. The shop was integrated with the latest payment and logistics technologies, enabling seamless order processing and inventory management. The use of responsive design proved invaluable, enabling customers to shop across devices, which is crucial in today's mobile-dominated world.

Unique features

• Personalisation of the offer: We have implemented algorithms that analyse users' purchasing preferences, enabling the personalisation of offers and promotions.
• Integration with ERP: Full synchronisation with the company's ERP system ensures real-time inventory updates.
• Advanced product filters: Customers can easily filter products by type, brand, active ingredients or expected effects.

Results

Since its launch, Parfümerie Rüdell GmbH's online shop has become an important part of the company's business strategy. We have achieved a significant increase in sales and extended the brand's reach into new markets. Customers appreciate the extensive range and the convenience of online shopping, as evidenced by the numerous positive reviews.

What have we learnt?

This project taught us the importance of adapting technology to the specifics of the client, and how crucial it is to understand and meet the expectations of end users. We also learned that success in digitising a traditional company requires not only technical expertise, but also the ability to adapt the company culture to modern realities