Digital transformation of Sawade
Sawade is Berlin’s oldest praline manufactory, founded in 1880 and renowned for its artisanal craftsmanship, premium ingredients and traditional recipes.
What makes this implementation stand out?
The Sawade implementation on the Shopware platform stands out for its comprehensive approach to personalization and user convenience. The store combines modern design with functionalities that increase customer engagement, simplify navigation, and optimize both purchasing and logistics processes.
Thanks to integrated marketing solutions and adaptation to various user needs, the store delivers an intuitive shopping experience that supports both online and offline sales.
Sawade is an example of an implementation that successfully combines aesthetics, usability, and advanced e-commerce management.
Shopware Frontends
A store built on the Shopware frontend offers a modern, visually appealing, and fully responsive design that adapts to different devices. Flexible templates allow the layout to be tailored to individual needs, and integration with the Twig system enables easy modifications of the structure and interface.
Greeting card
The solution allows customers to add a personalized greeting card to their order. It offers various designs, options for free or paid cards, and a character limit for the message. It also enables setting a maximum number of cards per order. This feature is an excellent way to stand out, increase conversion, and provide customers with an additional service.
StoreLocator
Shopware supports an omnichannel strategy by connecting physical stores with e-commerce. It allows customers to locate stores, check product availability online, and shop conveniently across different channels. As a result, brands deliver a consistent customer experience, increase convenience, and improve sales performance.
Notify me
The Back in Stock Notification feature automatically sends an email to customers when a product is restocked. It helps recover lost sales and increase conversion. It offers a personalized email template, access to product data, and insights into the most frequently requested items. It is GDPR-compliant and ready for B2B use.
EasyCoupon
The plugin enables easy creation and management of discount coupons with the option for multiple uses until the balance is exhausted. It offers personalized, multilingual emails with the coupon code, as well as a detailed coupon overview in the admin panel, including quantity, value, balance, and expiration date.
Manual Sorting
The Sorting articles in categories manually feature allows products to be manually sorted using drag & drop in the admin panel. It enables easy arrangement of product order, even when items are assigned to multiple categories. Changes are instantly visible in the store, making assortment management easier and allowing flexible organization of the product offer.
Mega Menu
The implemented feature replaces the default menu with an advanced, user-friendly solution ideal for stores with many categories. It offers up to four navigation levels, various layouts, customizable category titles, and the ability to add links. It supports SEO by allowing title tag editing and is easy to install and manage.
Pickware ERP
It enables comprehensive management of the online store and business processes within a single system. It provides synchronization of inventory, sales, finance, and e-commerce. It allows automated stock management, order fulfillment, inventory control, and invoice generation. It supports returns, customer service, and offers advanced analytics and reporting.
Disability Adjustment
The feature enabled the optimization of the online store for users with disabilities. It offers adjustments to contrast, font sizes, keyboard navigation, and alternative text for multimedia. This makes the e-store easier to use and helps meet international accessibility standards in line with Barrierefreiheit.
Dynamic product gallery
As part of the e-commerce implementation for Sawade Berlin, we developed a dynamic product gallery that significantly enhances the user experience. Customers can view products from multiple angles thanks to hover-based image switching, allowing them to explore the fine details of the pralines more thoroughly.
Additionally, we implemented video presentations, highlighting the artisanal nature of the products and increasing the visual appeal of the store. These solutions help build emotional engagement and boost conversion through interactive product presentation.
Interactive product presentation
Detail in every frame
A presentation that engages
Engaging product detail page
The product detail page on the Sawade Berlin website has been designed with elegance and clarity in mind, reflecting the prestige of the brand. It features high-quality product photos with multi-angle previews and video presentations. A detailed product description in expandable sections presents praline ingredients, nutritional values, unique characteristics, and order fulfillment options.
Users will also find information on packaging personalization, delivery options, and complementary product recommendations. Thoughtful navigation and an intuitive layout help customers make purchase decisions quickly.
We also implemented intelligent product recommendations on the product pages, based on user activity within the store.
Personalized shopping
Intelligent recommendations
Clarity and ease of use
Shopping through inspiration
The implementation of shoppable images uses interactive visuals with embedded links to specific products. When users click on marked elements, they are redirected directly to the product page, making shopping easier and increasing customer engagement.
Introducing this feature in the Sawade Berlin store allows customers to browse the assortment intuitively, inspiring purchases through visually appealing presentations.
Easier navigation
Inspiring experiences
Audience engagement
Intuitive product selection
On the Sawade Berlin website, we implemented intuitive sorting and filtering mechanisms that allow users to quickly find the pralines they are interested in. Customers can sort products by criteria such as popularity, price, or new arrivals.
Advanced filters make it possible to narrow results by product category, ingredients, chocolate type, dietary preferences, and special occasions. This well-designed system helps users find the perfect product quickly, enhancing shopping convenience and improving the overall user experience.
Intuitive mechanisms
Greater user convenience
Faster checkout completion
Video content
As part of the implementation for Sawade Berlin, we introduced a video banner in the homepage slider, which dynamically captures user attention. The featured videos highlight the brand’s character, strengthening customers’ emotional engagement.
Additionally, product detail pages include videos showcasing the pralines up close, presenting their texture and details, which helps customers make purchase decisions. These solutions enhance the store’s visual appeal and support the brand’s storytelling.
Greater customer engagement
Better product understanding
Building an emotional connection with the brand
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